
In the new century, the world is increasingly developing into a multi-polar one with swift economic globalization, scientific and technological improvement, and intensifying international competition over comprehensive national power. Soft power is an important component of comprehensive national power. The competition over soft power is playing a rising role in the evolution of international relations. Culture, a kind of soft power, has even more significant impacts on international relations. It is phenomenal in today's world for most countries to focus on the power of culture in the international competition, over comprehensive national power.
The meaning of soft power??
The comprehensive national power includes hard power, soft power, and influential power of them on international relations. Soft power is a concept versus hard power. It is an important component of comprehensive national power. American scholar Joseph Nye first developed the concept of soft power¡±. He summarized the soft power as a directing, attracting and imitating power, in one word, a co-optive power. Co-optive power is the ability of a country to attract other countries by ideas, values and ideology or the ability of a country to let other countries to think what it thinks. This power is closely related to formless powers like culture, ideology and social system. A country's cultural universality and its ability to determine norms, rules and regimes that regulate international behaviors are key resources of a country's power. Therefore, he believes that the intangible power can be estimated from a nation's cohesiveness, cultural popularity in the globe, and role in international institutions. Another American scholar Ray Cline proposed a function of national power¡as early as the 1970s. In his formulation, Cline set strategic goal± and ¡national will ± as important components of national power. Strategic goal reflects a country's fundamental national interests. A nation's strategy defines strategic goals in lieu of specific international environment. The will to implement national strategy derives from the degree of confidence and support from domestic mobilizable people for both national defense policy and foreign policy. And people's confidence and support come from such factors as national cohesiveness, political leadership and efficacy of government, and people's concern over national strategy and national interests. Both national strategy and national will are complex and intangible, which cannot be judged by static and tangible standards.
The Institute of Comprehensive Studies in Japan compiled Japan's Comprehensive National Power, in which three major factors to calculate a country¡¯s comprehensive national power were suggested, i.e., international contribution capacity, survival ability and coercive capability. The international contribution capacity includes positive attitude to involve into international affairs and contributive activities in international society. The survival ability concerns national will and friendly alliance. The coercive capability emphasizes on a country's capability in managing its foreign relations. While developing these ideas, Japan's Comprehensive National Power also pays much attention to soft power. Without strong national spirit, a nation cannot effectively deal with potential international crises. Without culture intensive commodity and global influence of cultural appeal, a nation cannot have a say in international activities.
Furthermore, many international scholars have touched upon the issue of soft power in their writings. Robert Thompson from England sees will as a kind of national power. In Grand Strategy, John M. Collins, from the Unite States, lists the following as elements of national power: political forces with impacts in both domestic and international arenas, the people's character, ethics and education, and any other leading factors as well. American scholar Joseph Frankel wrote in his International Relations that national power is the ability to affect psychology and behavior of others. It is distinguished for Frankel to stress on psychological factor. From his point of view, psychology, society and international strategic status are all parts of national power. Another German American scholar Hans Morgenthau holds that nationality, national ethics, diplomatic quality, and attribute of government make up national power in his Politics among Nations. Nicholas Spykman, from the United States again, also thinks soft power an important part of national power. In his terms, the soft power is national homogeneity, social comprehensiveness, political stability, and national ethics.
Huang Shuofeng, a well-known Chinese scholar, wrote in his On Comprehensive National Power that comprehensive national power is a nation's whole power and international influence including both material power and mental power that the nation has for survival and development. The mental power can also be called soft power, which comprises soft elements like psychology and intelligence. These soft elements determine the role of hard power in tangible shape. Soft power is composed of political power, cultural and educational power, diplomatic power, and synergic power. Political power includes political system, strategic goals, social stability, national cohesiveness, and national system of leadership, organization and policy-making ability. Cultural and educational power includes educational power and cultural power, concerning quality of laborers, development of human resources, educational investment, education system, education universality, quality of teachers, quality of cultural workers, publication power of broadcasting, television, film, book, periodical, journal and their influence in the international stage. Diplomatic power includes foreign relations, foreign policy, foreign activity, and ability to contribute to international community. Synergic power refers mainly to the capability of macro control and synergic development.
In sum, soft power, a kind of mental power, is an important part of comprehensive national power. Soft elements of mental power are all in the category of culture. The core of culture is values. As to the content of culture, in a broad sense, culture is the sum of material and spiritual wealth created in the history of human society. In a narrow sense, culture is social ideology and related systems and institutions, including ideas, thoughts and related systems in politics, law, morality, art, religion, and science. Nonetheless, from whichever angle, culture is not a static entity but a dynamic process. As soft power, culture is relative to politics, economy and military. We should mainly explore the role of culture in international relations from the angle of human nature and ideology.